Occassionally, there is a window of opportunity to advance profits without spending more money. We have just been through the steepest and most difficult economic decline of most of our lives. Now, is the time to plan to reap the rewards of the coming boom.
Being in a boom or bust is an experience a lot like the story of the bullfrog who was cooked before he knew it. As the water in the kettle, in which the bullfrog was placed was slowly heated to the point of cooking him and because he became accustomed to the warmer and warmer water, as the temperature rose and never knew what happened to him until he appeared on the menu as "Fresh Froglegs."
Having been around in 2008 when things were happening and seeing the happenings disappear in 2009, many small and large businesses were cooked before they knew it, because they insisted on business as usual.
Now is the time of recovery, amd many things will never be the same! Now is the time to act to fully take advantage to the irrationally exuberant times in the coming years. We wrote "The Target in 2009, because we had the time but also because I wanted to avoid mistakes I had made in the past and wanted to share my thoughts with as many people as possible.
Don't get me wrong, I did not dream up these 5 Steps, they came from 30 years of experience running a business much like yours. So here are my thoughts, expressed briefly, but in the book The Target http://www.targetthebook.com/ I spend much more time on each step:
Step #1- Make sure you know what you expect from each key position under your management or make sure you know what is expected of you, in your job, if you are an individual.
Step #2 - Make sure you know what skills, knowledge and talent is necessary to excel in key position within your organization or as an individual, make certain you know your strengths match the needs of the job you are to do.
Step #3 - Emotional Intelligence, knowledge of the impact of emotions on work performance is essential, even more important is having emotional competence. As a manger, knowing the impact of your emotions on the performance of you team and being able to manage them is an essential to competency. Coveting people who are emotionally aware is a attribute needed by managers and business men and women alike.
Step #4 - Talent is Worthless/Performance is Priceless, know how to apply your talent is more important than having the talent. You can be the most talented person in the world but if you don't know how to apply it, what good is it?
Step #5 - The environment in which you work or the environment you create for your people to work is an excellerater. The culture of a company or home or life determins the "fullness of the sail." Develop a winning culture for yourself and other.
There you have it. Five simple steps to improved profits. To buy the book, go to http://www.targetthebook.com/
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